The coronavirus pandemic forced a lot of things to change. The stock markets and employment rates around the world were the worst hit. As things change and the stock markets start to bounce back to all-time highs, a lot of other areas are also seeing positive improvements.

The Salesforce job trends are seeing an increased shift in patterns and Salesforce projects that were previously put on hold because of the pandemic are up again. However, much of this is now happening on cloud technology. This has resulted in an increased demand for Salesforce skills.

Salesforce Job Trends to Look Out for In 2023 and Beyond

So, what are the Salesforce job trends that will define 2022 and beyond? Here are our top four picks for 2022.

Skills Shortage

The Salesforce ecosystem has never seen an adequate supply of skills. And it is no secret that this trend will continue beyond 2022.

Any employer or agency that has ever tried to hire sales for skills can testify to the fact that finding the right skills is no easy feat. However, Salesforce is doing much more to address this issue. They started with initiatives such as Certification Days, platforms like Trailhead, and training programs like Talent Alliance.

Even with all these programs and initiatives by cell phones already in place, the skills shortage is still a huge issue. Businesses still find it harder to hire the right talent or even afford the right Salesforce talent. This is proving hard for businesses, but for candidates, this is a piece of welcome news.

As candidates build up more skills and talent, as well as certifications to prove the same, they have a chance to cherry-pick the organizations that they wish to work for and have confidence in negotiating their salaries.

Entry Level Programs

If there has ever been a time that joining Salesforce would be more profitable then it must be greater in 2023 than before. The search for skills gap is not narrowing, despite the efforts already put in place by different industry players including Salesforce themselves.

A new shift that we’re already witnessing in the industry because of the skills shortage and the substantial increase in sales for salaries is that of employers looking to build up their own talent pool more cost-effectively.

As Salesforce comes up with more ways of building talent like the Pathfinder, more and more companies are joining the move to build external training partnerships to help them build their own talent. This is targeting specifically the entry-level Salesforce professionals.

Niche Skills

Salesforce is so diverse that the careers that one can pursue within the Salesforce ecosystem are just endless. And for those who are already Salesforce professionals, the key to moving up is to build niche skills and earn specialization certifications.

This is a new trend that was not in existence five or six years ago. Today you are likely to find someone who has specific skills only in Sales Cloud or Lightning but has no idea how to go about Financial Services Cloud or Field Service Lightning.

Some of the new roles that have seen more specialization include Salesforce DevOps, Sales roles, and Flow. Flow, for example, is changing the game. It is taunted as the most powerful declarative automation tool available for Salesforce professionals who wish to perform tasks that normally developers would do with Apex. Flow is now allowing low-level Salesforce professionals like admins to build new skills that may potentially give them neurons.

Freelancing

If there is an industry that ironically benefitted from the restrictions of the COVID pandemic, freelancing takes the trophy. Today, a lot of factors come into play for one to decide to be a freelancer or an independent consultant. And for Salesforce professionals, this is becoming more lucrative.

As Salesforce salaries go higher, organizations are finding it more expensive than ever to hire a Salesforce admin or consultancy to run their organizations. Consequently, they are resorting to hiring freelancers who work only for the time that their services are needed.

Freelancing comes with a plethora of benefits, starting with the fact that you can possibly work for yourself, work when you want, and work from wherever you want. Ohanaly recently conducted a LinkedIn poll and the results showed very interesting trends.

The ability to decide when to work and where to work from is increasingly becoming a top priority, both dominating up to 35% of the respondents.

Summary

Salesforce job trends always end up in interesting discussions. The available opportunities can never be exhausted. If you’re just starting your Salesforce career or you’ve been in the industry for over five years or more, the opportunities are available for everyone equally in their groups.

As more companies shift to cloud solutions in an attempt to deliver more exceptional user experience and efficiency, more opportunities are going to arise in 2022 than the years before. If you’re already in Salesforce, you must ensure that you keep up with these trends in the industry as well as build your careers and certifications.

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